Location: Ho Chi Minh

Responsibility:

• Lead & manage all aspects of qualitative and quantitative consumer research
• Prioritize spending for research programs, preparing and managing research budgets
• Discuss specific business issues with relevant stakeholders and recommend appropriate research design/plan to address business issues
• Turn research findings and data into actionable insights to inform and impact business decisions, i.e. conduct relevant analysis / interpretation and synthesis of multiple sources of consumer and market data to drive deeper understanding of categories and consumers
• Create insightful reports and presentations that clearly and succinctly highlight the actionable insights combined with business implications/strategic & tactical options
• Take an active role in communicating research findings and disseminating consumer & market learning to key constituents
• Identify category opportunity gap and work closely with brand teams on new product development
• Manage tools and processes that enhance operations of the insights function - including managing a project management database, and organizing a repository of research studies and vendor materials
• Actively participate in building the consumer insight competency/ capabilities. Effectively manage external suppliers for consumer insights and research

Requirements:

• Bachelor’s Degree level
• At least 2-year experience at relevant field
• Fluent written and spoken English
• 6 years minimum of market research experience, ideally on both agency and client sides
• Experience in full range of qualitative and quantitative methodologies and techniques – experience in consumer segmentation & shopper research an advantage
• Some experience / interest in alcohol & non-alcoholic beverages
• Problem solving attitude and result orientated
• Strong project management skills
• Strong analytical mindset, ability to think strategically and demonstrate business & marketing acumen
• Great data visualization and presentation skills to provide recommendations based on insights
• Team spirit/ Strong interpersonal skills
• Reliable and able to work to deadlines with minimal supervision
• Demonstrate interest in learning and actively seeking out new research approaches, suppliers etc.

What you can expect 

We’re asking for a lot, but you’ll be well-rewarded with:

• Competitive salary & attractive annual bonus based on performance
• Annual health check-up and premium healthcare
• Contract directly with Carlsberg, 100% salary of probation
• Career development by training & coaching program

Interested?

For further information about the role. Apply today via email to Tuyendung@carlsberg.asia