Working location: TP. Hồ Chí Minh

Role overview 
To execute standard for brand images at point of sales and support the expansion of quality distribution by developing and implementing trade activities on time in full.

 What you’ll be doing

Develop and manage execution of trade activities as per Commercial calendar

1. Brand & Trade Activations:

• Creating yearly marketing and channel strategies for Traditional On Trade (TONT)
• Develop below-the-line activities (BA mechanics, outlet mechanics, retailer mechanics…) in – line with Brand Calendar/thematics.
• Manage Agency to work well with Sales & Brand to do perfect execution in Flagship/Gold outlets in CBVN distribution
• Implement documents (PAF, PR, act process, monitoring template, sales briefing & payment) in collaboration with other stakeholders.
• Manage POSM and work with BA team to support brand events

2. Consumers/Drinkers Promotion & Activities:

• Develop, deploy, track trade program to support pull off-take in store.
• Manage and equip POSM, assets to outlets to reach perfect serve standard. Deliver random check and recommend solution to fix issued if any.
• Develop and work with Sales team to reach perfect execution on field.

3. Data & Performance Analysis

• Conduct tracking, analyse performance data and reports to help evaluate execution excellence in the market
• Collect market data, draw insight and recommend response
• Track and monitor in-store promotion, POSM, equipment placement, trade marketing activities, and new launches.
• Analyze business and brand performance, and track competitors' activities in each channel.

4. Other tasks assigned by managers

What we’re looking for

• 2-3 years of relevant working experience in Sales FMCG or trade marketing (relevant channel is preferred); international company experience in Beer Market is a plus
• Good project management, data analysis and communication
• Good at negotiation and influencing
• Good MS office and English communication.
• Proactiveness & ability to work in fast-paced environment
• Willingness to field work at night & across South region (HCM/SE/Mekong Delta)

What you can expect 

 We’re asking for a lot, but you’ll be well-rewarded with:

• Competitive salary & attractive annual bonus based on performance
• Annual health check-up and premium healthcare
• Career development by training & coaching program

Interested?

For further information about the role.  Apply today via email to Tuyendung@carlsberg.asia