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Chuyên viên Cấp cao Tiếp Thị Thương Mại kênh MONT | Senior Specialist - Trade Marketing (MONT)

Working location: Ho Chi Minh

 

Role overview

The purpose of the Senior Specialist - Trade Marketing (MONT) is to develop and execute regional trade and channel-specific trade marketing plans; work closely with the sales front-line team, brand ambassador team to contribute significantly to the achievement of channel & region objectives.


 What you’ll be doing

  • Conduct monthly/quarterly briefings to deploy trade programs: Promotion, Activation, Visibility, Loyalty…  to Field sales and BA teams
  • Develop timeline and action plan to implement trade activities in field, make sure trade marketing activities deliver OTIF in field
  • Follow up all of trade activities program to make sure implementation as right directions in field
  • Collaborate with sales teams to ensure trade marketing activities are tailored to account-specific goals and needs
  • Strengthen trade marketing plans by collecting and reporting data and insights on customer and trade environment issues and trends.
  • Execute trade marketing activities for all our brands, taking full responsibility for trade marketing activations in assigned regions.
  • Conduct monitoring and evaluation of trade promotion result and follow up plan.
  • Measure and evaluate the effectiveness of trade marketing initiatives to ensure sustainable business profit growth.
  • Propose tailor-made trade marketing activities and program for assigned region for business growth
  • Provide other task to support to team and handle ad-hoc tasks as assigned

       

What we’re looking for

      1. Knowledge - Skills - Personality

  • Education: Bachelor’s Degree in Business, Marketing or related fields
  • Years & Type of Experience: At least 3 years in trade marketing, channel management, field sales or related field preferred experience in FMCG company.
  • Good understand of local market and customer/shopper behaviors/insight
  • Ability to understand business strategies and tactics
  • Good at interpersonal and communication skills
  • Proficient in data analysis, report generation, and presentation skills
  • Ability to work collaboratively in a cross-functional environment
  • Proactive, energetic, confident, and independent
  • Very result-oriented
  • Self-motivated and ability to handle multiple task
  • Creative and passionate, willing to take challenges
  • Can-do attitude and resilient

     2. Main Interactions Within & Outside Organization / External & Internal Environmental Factors:

  • Internal: Sales Development, BA Team, Sales Capability, Field Sales (Area Sales Manager/ Regional Sales  Manager/ Sales Supervisor), Channel Development Team, Visibility Team
  •       External: Retailers, Outlet Owners and Service Agencies

 

What you can expect 

 We’re asking for a lot, but you’ll be well-rewarded with:

  • Competitive salary & attractive annual bonus based on performance
  • Annual health check-up and premium healthcare
  • Contract directly with Carlsberg, 100% salary of probation
  • Career development by training & coaching program

 

Interested?

For further information about the role.  Apply today via email to Tuyendung@carlsberg.asia