Working location: Ho Chi Minh

Role overview

The purpose of the Senior Specialist - Trade Marketing (MONT) is to develop and execute regional trade and channel-specific trade marketing plans; work closely with the sales front-line team, brand ambassador team to contribute significantly to the achievement of channel & region objectives.

 What you’ll be doing

• Conduct monthly/quarterly briefings to deploy trade programs: Promotion, Activation, Visibility, Loyalty…  to Field sales and BA teams
• Develop timeline and action plan to implement trade activities in field, make sure trade marketing activities deliver OTIF in field
• Follow up all of trade activities program to make sure implementation as right directions in field
• Collaborate with sales teams to ensure trade marketing activities are tailored to account-specific goals and needs
• Strengthen trade marketing plans by collecting and reporting data and insights on customer and trade environment issues and trends.
• Execute trade marketing activities for all our brands, taking full responsibility for trade marketing activations in assigned regions.
• Conduct monitoring and evaluation of trade promotion result and follow up plan.
• Measure and evaluate the effectiveness of trade marketing initiatives to ensure sustainable business profit growth.
• Propose tailor-made trade marketing activities and program for assigned region for business growth
• Provide other task to support to team and handle ad-hoc tasks as assigned

What we’re looking for

      1. Knowledge - Skills - Personality

• Education: Bachelor’s Degree in Business, Marketing or related fields
• Years & Type of Experience: At least 3 years in trade marketing, channel management, field sales or related field preferred experience in FMCG company.
• Good understand of local market and customer/shopper behaviors/insight
• Ability to understand business strategies and tactics
• Good at interpersonal and communication skills
• Proficient in data analysis, report generation, and presentation skills
• Ability to work collaboratively in a cross-functional environment
• Proactive, energetic, confident, and independent
• Very result-oriented
• Self-motivated and ability to handle multiple task
• Creative and passionate, willing to take challenges
• Can-do attitude and resilient

     2. Main Interactions Within & Outside Organization / External & Internal Environmental Factors:

• Internal: Sales Development, BA Team, Sales Capability, Field Sales (Area Sales Manager/ Regional Sales  Manager/ Sales Supervisor), Channel Development Team, Visibility Team
•       External: Retailers, Outlet Owners and Service Agencies

What you can expect 

 We’re asking for a lot, but you’ll be well-rewarded with:

• Competitive salary & attractive annual bonus based on performance
• Annual health check-up and premium healthcare
• Contract directly with Carlsberg, 100% salary of probation
• Career development by training & coaching program

Interested?

For further information about the role.  Apply today via email to Tuyendung@carlsberg.asia