Working location: Ho Chi Minh

Role overview 

The purpose of the Senior Specialist - Trade Marketing (MOFT) is to develop and execute trade marketing plans and customer activity plans to drive distribution & sales volume; drive trade marketing agenda within MOFT channel: (1) Hyper, Supper; (2) CVS, Mini Mart, Independent Chain to ensure that company meet short & mid-term growth objectives.

What you’ll be doing

      1. Joint Business Planning (JBP) for in-charged Key Accounts

• Develop and manage JBP strategies and plans for in-charged Key Accounts
• Collaborate with sales teams to align trade marketing activities with account-specific goals and needs

      2. Consumer Promotion Planning

• Integrate consumer promotion plans with the overall brand marketing calendar
• Coordinate the execution of consumer-facing trade promotions and activations

      3. Budget Management

• Oversee the budgeting and financial management of trade marketing programs
• Ensure efficient allocation of resources and maximize return on investment

      4. Execution and Agency Management

• Deploy and manage the execution of trade activities and brand projects
• Coordinate with external agencies and suppliers to ensure on-time and in-full (OTIF) delivery

      5. Program Evaluation

• Assess the effectiveness of trade marketing initiatives and identify areas for improvement
• Provide recommendations for future program enhancements

      6. Market and Competitor Insights

• Monitor market trends, consumer behavior, and competitor activities to identify opportunities
• Provide regular updates and data-driven recommendations to the broader marketing team

      7. Data Analysis and Reporting

• Collect, analyze, and report on key trade marketing performance metrics
• Utilize data insights to optimize trade marketing strategies and tactics

      8.Others task

• Assist with various ad-hoc requests and projects as needed to support the broader trade marketing objectives

What we’re looking for

      1. Knowledge - Skills - Personality:

• Education: Bachelor’s Degree in Business, Marketing or related field
• Years & Type of Experience: At least 3 years in trade marketing, channel management or related field preferred experience in FMCG company.
• Understanding of trade marketing and retails landscape
• Proficient in data analysis, report generation, and presentation skills
• Good at communication and influencing skills
• Ability to work collaboratively in a cross-functional environmeT
• Good command of English communication and computer skills
• Proactive, energetic, confident, and independent
• Very result-oriented
• Self-motivated and ability to handle multiple task
• Creative and passionate, willing to take challenges.

      2. Main Interactions Within & Outside Organization / External & Internal Environmental Factors

• Internal: Sales Operation, Sales Development, Sales Capability, Sales Front-line, Finance and Accounting, Brand Marketing, Procurement, Logistics
• External: Retailers, Outlet Owners and Service Agencies

What you can expect 

 We’re asking for a lot, but you’ll be well-rewarded with:

• Competitive salary & attractive annual bonus up to 4 months based on performance
• Annual health check-up and premium healthcare
• Contract directly with Carlsberg, 100% salary of probation
• Career development by training & coaching program

Interested?

For further information about the role.  Apply today via email to Tuyendung@carlsberg.asia